some of my work at the intersection of
CONTENT // COMMUNITY // ADVOCACY
see below for examples of content design, campaign development, editorial strategy, and event curation.
CONTENT STRATEGY
BookClub // PEN America // Ross Yoon Literary Agency // CreativeMornings // Girls Write Now // Development Gateway // Writers House Literary Agency // Global Giving // Polaris Project // Welcome Books // Author Platforms & Book Launches // Independent Consulting
EDITORIAL SERVICES
Reedsy // Ross Yoon Literary Agency // Writers House Literary Agency // Welcome Books // Penguin Books // Donadio & Olson Inc. // Granta Magazine; Granta Books; Portobello Books // Opium Magazine
CAMPAIGN DEVELOPMENT + BRANDED CONTENT
BookClub // PEN America // CreativeMornings // Girls Write Now // Independent Consulting
Curating Titles + Content on BookClub
Curated book titles and author participation on BookClub, a new platform dedicated to connecting curious minds through books. Managed all author relationships, assisted with scripting and content strategy, and advised business and technology teams on the evolving media landscape.
Product Management at BookClub
Imagined potential product development and UX options for BookClub via a General Assembly course. Full proposal and presentation.
PEN America + World Press Freedom Day
Conceptualized PEN America’s annual World Press Freedom Day Celebration, leading the fully integrated campaigns in 2019 and 2020 through local public programming, designing overarching content strategy and unique calls to actions, drafting a shareable manifesto (translated into several languages), interviewing campaign participants, assisting with art direction, and coordinating with communications colleagues.
PEN America Local Chapter Development + Public Programming
Facilitated the national expansion of PEN America through the design of innovative public programming, event curation and moderation, community engagement initiatives, and the launch and mobilization of 6 local volunteer chapters.
Writing Samples
CreativeMornings: Inside the Tiny Factory That Made a Million Robots
CreativeMornings: A Snapshot of the CreativeMornings Community
CreativeMornings: How Do You Collaborate? Here Are Some of Our Favorite Tools.
Writers House: A Public Appeal to the DOJ Regarding E-Book Pricing
Additional samples—including pitch letters, editorial memos, and more—available on request
CreativeMornings Weekly Highlights
A weekly newsletter launched in January 2016 to supplement general announcements to over 100,000 subscribers around the world.
CreativeMornings Instagram
Relaunched the CreativeMornings global Instagram account to tell the stories of individuals in our community, in order to drive growth, engagement, and brand consistency. Managed the account from 2015-2016.
CreativeMornings Blog
Pitched, reported, wrote and/or edited all content on the CreativeMornings blog from 2015-2016.
CreativeMornings Skills
A CreativeMornings project launched in August 2015 to encourage the community to share their hidden talents and creative hacks with the world.
Project microsite // How to make a pinhole camera // Introductory blogpost
Design Some Good with CreativeMornings + Squarespace
A month-long campaign to raise awareness of and drive sign-ups for Squarespace's newly revamped Cover Pages in November 2015, while also encouraging community-building activities in 130+ CreativeMornings chapters.
Duties included: drafting initial campaign concepts; initiating team brainstorm; supporting development of pitch materials; developing and executing campaign's content calendar; drafting all campaign copy including messaging from CreativeMornings HQ, social media, and materials for volunteers; researching, reporting, and writing all Cover Pages by CreativeMornings HQ; analyzing results post-campaign
Make and Share GIFts this December!
A month-long campaign between CreativeMornings and FreshBooks to encourage gif-making creativity in the global CreativeMornings community and support fun, informal communication between freelancers and clients. The goal of the campaign was to attach FreshBooks to CreativeMornings' personality and purpose in order to drive awareness for FreshBooks' services.
Duties included: supporting team brainstorm and initial pitch materials; early outreach to gif-makers; developing and executing campaign's content calendar; drafting all external messaging and social media from CreativeMornings HQ; ongoing maintenance of project
Girls Write Now 2014 Holiday Appeal
In addition to directing all communications efforts and managing the brand’s online presence and strategy from 2014-2015, I oversaw the annual fundraising campaign to drive individual donations during the 2014 holiday season.
Duties included: drafting appeal letters, external communications and social media; art directing appeal materials; designing and creating social media graphics
